Achieve stunning, professional-quality results with Clairol Pure White 20 Volume Developer. This pure white developer is specially formulated to provide consistent, reliable performance for controlled lightning or gray coverage.

Perfect for all your hair lightening and coloring needs, this creme developer blends seamlessly with any hair color application, ensuring smooth and even results. Known for its creamy texture, it offers superior ease of use and allows for accurate application without dripping.

Benefits:

• Designed for standard lightening and superior gray coverage. 

• The laboratory-stabilized formula ensures consistent, predictable results. 

• Gentle creme formula with protective conditioners to guard against damage. 

• Smooth, creamy consistency for easy bowl-and-brush application. 

• Opaque mixture ensures full hair saturation for even coverage.

How to Use:

1. Mix Clairol Pure White 20 Volume Developer with your desired hair color or lightener in the recommended ratio:

• 10 volume for gentle lift 

• 20 volume for normal lift 

• 30 volume for extra lift 

• 40 volume for maximum lift 

2. Apply the mixture evenly to dry, unwashed hair.

3. Allow the product to process for the recommended time as per hair color instructions.

4. Rinse thoroughly and follow up with your favorite shampoo and conditioner for best results.